Malta Central is a reference site for Malta and Gozo. It ranks every swimmable bay against the day’s wind and keeps a festa calendar checked by hand. It also carries the practical guides people search before they book. These are the placements we sell.
Who reads this and where we are
A reference site rather than a feed
Nothing here is written to be posted once and forgotten. Every reference page carries a review date. A weekly scan flags any page whose facts have a shelf life, and prices and opening hours are checked rather than copied.
That is why the pages keep ranking, and why a placement on one of them is still working in six months.
Rates and formats
People deciding something
The pages that work hardest are the practical ones: which bay is sheltered today, which permit applies, what a month costs. That is high-intent traffic rather than browsing.
It is a more focused audience than a general travel site and a more useful one to sell to.
What we sell
Sell editorial
No paid rankings, no bought review scores, no sponsored content presented as our own recommendation. Everything commercial carries a label.
That constraint is the product, not a limitation on it.
Editorial policy
Views and clicks are counted on our own side, per placement and per day, and you get the figures monthly. A view is counted when the ad is actually on screen rather than when the page loads. You are billed for placements somebody saw. Audience figures for the sections you are interested in come with the quote.
Who reads it
There are two audiences. They have very different value to an advertiser. Visitors arrive with a decision to make in the next few hours: where to swim, what to book, where to eat tonight. Residents and new arrivals arrive with a process to complete: a permit, a tax question, a school place. Both audiences arrive ready to act, and we sell that intent.
What we can tell you now
The honest picture
- Coverage
- Every swimmable bay on the islands, ranked live against the wind. A festa (a village feast) calendar checked by hand every year. A growing reference section on living and moving here.
- Formats
- Sponsored articles, section placements and newsletter sponsorship. All labelled, always.
- Measurement
- We report what actually happened, including when a campaign underperforms.
- Rates
- Published in full on the advertise page, by the month or by the piece, with a discount for three months and for a year.